Dec 4, 2025
What does it take to turn a lifetime
of running into a thriving business?
This week on the Athletics Ontario Running Podcast, we are joined
by the dynamic duo, Kim and Michelle Krezonoski. From their roots
in Northern Ontario to the streets of the 2024 Boston Marathon, the
sisters share how they’ve evolved from competitive athletes to
business owners.
In this episode, we cover:
- The Boston Experience: Reflections on running one of the world's
most prestigious marathons.
- The Balancing Act: Strategies for juggling full-time jobs,
coaching, and elite training without burning out.
- Introducing Pairr Socks: How a gap in the market led to the
creation of a new Canadian, woman-owned sock brand.
- Athlete to Entrepreneur: How the discipline of sport translates
directly to business resilience.
- Future Plans: What’s next for the Krezonoski sisters and their
product line.
Whether you are an aspiring entrepreneur or looking to level up
your training mindset, this episode is packed with value!
Learn more about Pairr Socks at: https://www.instagram.com/pairrsocks/
Register to be an Athletics Ontario member: https://athleticsreg.ca/#!/memberships/athletics-ontario-2025-membership
Check out Hammer Nutrition Canada (and use our special discount code AORP15 at checkout): https://hammernutrition.ca/