May 7, 2026
Fifteen years ago, Brian Beckstead
and his co-founders ignited a footwear revolution by proving that
standard shoes were working against the human body. By engineering
the game-changing zero-drop platform and signature wide toe box,
they returned running to its natural roots and launched the global
powerhouse known as Altra.
In this episode of the Athletics Ontario Running Podcast, host John
Shep and Brian break down the brand’s relentless entrepreneurial
spirit and its deep commitment to the trails, highlighted by
Altra’s massive new lead sponsorship of Ontario's own Sulphur
Springs Trail Race. Brian shares the strategy behind their
intentional growth across Canada and their mission to keep the
sport accessible for the next generation of athletes.
From hacking shoes at a kitchen table to dominating the road and
trail markets, Beckstead’s journey is a masterclass in
community-first leadership. This is a high-energy look at a brand
that refuses to settle, proving that when you prioritize solving
problems over chasing profits, you change the industry
forever.
And don't forget to check out John's current project Outrun the Darkness
Learn more about ALTRA at: https://www.instagram.com/altrarunning/
Register to be an Athletics Ontario member: https://athleticsreg.ca/#!/memberships/athletics-canada-road-trail-membership
Check out Hammer Nutrition Canada (and use our special discount code AORP15 at checkout): https://hammernutrition.ca/